The Name-discount golf clubs

Our teacher was telling us about a new system of memory training being used in some schools today．

It works like this, she said. Suppose you wanted tore member the name of a poetRobert Burns, for instance. She told us to think of him as Bobby Burns. Now get in your head a picture of a London policeman, a bobby in flames. See? Bobby Burns!

I see what you mean, said the class know it all. But how can you tell that it's Not Robert Browning?